What is Chronicle (XNL)?
From beloved film franchises to celebrities and sport heroes, Chronicle is building a studio and marketplace app for authenticated digital collectibles, more commonly known as NFT's.
Tim Glover — best known for his work involving digital online fan experiences for Jurassic World (2015) and Jurassic World: Fallen Kingdom (2018) — has co-founded the global project alongside Jim Jin —early investor and advisor to Thorchain — who brings several years of blockchain advisory and business experience to Chronicle.
"With Chronicle we're building a platform for fans of beloved brands — user friendly, easy onboarding, no blockchain know-how." Tim explains. "Something we know that works for the studios and their fans, making digital collectibles accessible to millions."
"With Jurassic World we worked closely with the film creators and studio to create a series of unique digital experiences that were focused on the fans. We're taking those same principals to create a series of immersive digital experiences — something we know from experience the studios can endorse and be a part of."
The team already boasts an exciting team of talented individuals across the entertainment and business world — including creative directors Jack Anthony Ewins (UK) and Manuel Bejarano (Spain) who worked on the Jurassic World digital fan campaigns with Universal — and Los Angeles-based Doug Neil, former Executive Vice President of Digital Marketing at Universal Pictures, who joins Chronicle in an Executive-level role.
"Doug oversaw, led and shaped the film studio's online and mobile marketing for the last decade in an ever adapting digital world. To have someone like him with his experience and over 200 film titles to his name, on the ground in LA, opens doors that otherwise would have been less accessible."
With office locations being established across the United States, United Kingdom, China, Singapore, Eastern Europe, and Australia — Chronicle is positioning itself to scale into becoming the world's first truly global NFT company.
Fellow Chronicle co-founder Jim Jin additionally presents a bullish case for Chronicle's native smart token — XNL.
"XNL allows us to create a fan-led economy inside Chronicle's ecosystem where users are rewarded for holding our native token" Jim added. "Use cases include premium access to limited edition collectibles, store discounts, community governance, rewards, and more."
The Chronicle community can expect a series of announcements to be made over the next few weeks with regards to details surrounding high-profile Seed and Private Sale VC partners.
Further details on Chronicle's community-focused Public Sale will be made in due course.
ABOUT CHRONICLE
Chronicle App Features:
- Easy email sign up. No cryptography. No private keys. No lost collectibles.
- USD onboarding via payment integration partners (e.g. Stripe, Paypal).
- Premium, authenticated digital collectibles backed by the world's greatest brands.
- Buy, sell, swap/trade, bid, and gift opportunities for collectibles.
- Social media integration to display and show off collectibles.
- Gamification — build a moat for fan engagement to drive repeat visits and customization of Chronicle profiles.
- Rewards (XNL) which can be used for trade discounts and priority access to limited edition collectibles.
- Seamless user experience. Each user account receives a linked wallet for their collectibles accessible by both web and mobile app. All the blockchain and complexity is behind the scenes, resulting in the onboarding of average users with no desire to learn about "crypto".
What makes Chronicle (XNL) unique?
1. Fan Focused
Fans are at the heart of Chronicle's mission. They have a track record of partnering with fan communities to create immersive digital experiences.
Unlike other existing NFT platforms that seek to only target the crypto community, Chronicle is the first app created uniquely for fans that leverages fan networks through traditional digital marketing methods.
Where crypto NFT platforms target numbers in the hundreds, Chronicle digital collectibles seek to target fan numbers in the millions.
2. Studio and Film Franchise Experience
They understand and respect the dynamics of working with premium movie brands and franchises and the importance of protecting the filmmaker and creator's vision. They have done this before, many times.
Chronicle (XNL) revenue streams
Given the nature of Chronicle being a fan-focused platform and being licensed directly from official brands, the revenue of Chronicle can come from primary, secondary and business sales, including but not limited to the following:
- Direct Sales from Chronicle Store (First Market Revenue). After acquiring official licenses from brands, Chronicle will work closely with the creative team of the brand owners to create officially licensed NFTs. These NFTs will be issued and sold to the fans in forms of common drops, mystery boxes, etc. Chronicle shares a royalty with the brand owner from the revenue generated from the sales of each collectible.
- Premium Listings & Auctions (First Market Revenue). There are limited-edition collectibles from the brand which are sold in forms of premium listing or auction. Similar to direct sales, Chronicle will share a royalty with the brand owner from the revenue generated from the sale of each collectible.
- Transaction Fees from Chronicle Marketplace (Secondary Market Revenue). Chronicle takes a 5% commission from all sold collectibles on the secondary marketplace, with the remaining 95% going to the seller. This fee covers the operational cost (e.g. blockchain fees) and includes a small royalty shared between Chronicle and the brand owner.
- NFT as a Service (NaaS, B2B Revenue). As Chronicle develops and onboards more brands, its authority in helping brands connect with fans using digital collectibles in a professional and creative way will be enhanced. Thus, Chronicle can serve as a creative consulting company offering NFT as a Service offerings. It is highly likely that these services could expand beyond Chronicle's own Store and Marketplace to external NFT partners.
What is Chronicle (XNL) roadmap?
What is Chronicle (XNL)’s product dive?
Chronicle Store
The issuance and distribution center for authenticated digital collectibles. All licensed collectibles are categorized in collections which are sold in limited edition sets per period of time (e.g. week, fortnight, month).
The forms of the sales are divided into:
- NFT Drops
- NFT Mystery Boxes
- NFT Auctions
All purchases across NFT Drops, NFT Mystery Boxes, and NFT Auctions shall be made via USD (fiat or stablecoins) that is pre-loaded into the user's Chronicle account.
NFT Drops
An NFT Drop is the sale of a series of minted collectibles on the Chronicle Store available until they are sold out. Different quantities of collectibles will be minted and sold under a collection, with different price points based on their rarities. The quantity of a collectible is fixed. Collectibles can be scheduled to drop across a period of time, or launched all at once. Users will be able to purchase freely once a drop is activated.
NFT Mystery Boxes
Unlike an NFT Drop where the purchaser knows exactly what collectible they are acquiring at purchase, Chronicle also seeks to issue Mystery Boxes based on random selection.
A collection with varying quantities of different collectibles within a brand and/or franchise can be issued where the user doesn't know exactly what collectible they will receive until the point after it is purchased.
An example of a mystery box could include a set of 10 unique superhero characters in various quantities across Common, Rare, Epic, Legendary. The user would purchase the Mystery Box, at which point their collectible would be revealed.
Chronicle will ensure users will know beforehand what collectibles can be obtained from a Mystery Box purchase, including the quantity of collectibles and their rarity, as well as how many Mystery Boxes remain available for purchase.
NFT Premium Auctions
Chronicle will issue exclusive digital collectibles and make them available via an auction. The rarity of collectibles via the Premium Auction method will all be "Immortal" status (i.e. "one of a kind").
Chronicle applies the basic auction model where parameters are set around the auction, including:
- Auction type (e.g. English, Dutch, Vickery, etc.)
- Starting price
- Minimum standing time for the highest bid
- Auction duration
- Participation requirements
Chronicle Marketplace
Central to its platform, Chronicle's collectible marketplace allows users to buy, sell, swap, trade, bid, and gift licensed digital collectibles from leading brands.
- Listing of a collectible for sale, swap, or trade is free; as is gifting a collectible.
- Once a buyer takes an order, 5% of the deal price will be charged from the seller. This fee covers the operational cost (e.g. blockchain fees) and includes a small royalty shared between Chronicle and the brand owner.
All purchases shall be made in USD (fiat or stablecoins).
What technologies Chronicle (XNL) created and used?
Chronicle sees itself as a media company rather than a technology company. They are building a custom designed platform for Web/Desktop and iOS/Android where users will be able to register and purchase/trade digital collectibles from beloved brands across the world. All blockchain complexity is handled by Chronicle.
What is Chronicle (XNL) marketing strategy?
- Traditional / fan-focused
- Crypto
- In-app growth
Chronicle intends on collaborating with studios and fan networks to promote and distribute digital collectibles after IP has successfully been onboarded.
This was successfully achieved during the 2014-15 Jurassic World digital marketing campaign for "Masrani Global" when Tim, Jack, Manuel and Doug (Universal Pictures) created an immersive fan experience focussed on Jurassic Park fans which saw the film make $1.7B US at the US domestic and international box office.
The process was repeated again in 2017-18 for Jurassic World: Fallen Kingdom through the "Dinosaur Protection Group" which saw the studio collect US$1.31B in ticket sales.
In the example of Jurassic World, Chronicle has already established a partnership with the Jurassic Outpost fan network (jurassicoutpost.com) run by Jack De La Mare and Chris Pugh which has a collective social and web audience of over half a million regular fans.
They are also looking at in-app opportunities such as giveaways, competitions and growth-hacks to onboard and scale the user base over time.
Additionally, they will look to traditional digital marketing methods and PR to raise awareness of the Chronicle platform and onboard users whilst at the same time looking to engage with crypto influencers and KOLs with large networks for the initial promotion of the Chronicle platform amongst the crypto community.